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ASTR The Label

The Primrose Dress

The Primrose Dress

R 819.00
R 3,399.00 R 819.00
Taxes included. Shipping calculated at checkout.
Size
Rental Length

Pleated sweetheart bodice, soft ruffle sleeves, open lace-up back — The Primrose Dress by ASTR The Label is a flirty, romantic favourite with a modern twist, from R819.

Exclusively available to rent in South Africa through Style Rotate, this floral midi delivers effortless elegance with a playful edge. The fitted bodice and sweetheart neckline create a flattering silhouette, while the ruffle sleeves and waist cut-out add feminine detail and definition. The open lace-up back offers adjustability and a striking rear moment — equally beautiful at a wedding, a garden party, or a sunset dinner with a strappy heel.

Brand: ASTR The Label
Sizes available: XS · S · M · L
Retails new for: R3,399 (excl. duties) · Rent from R819

Measurements (per ASTR The Label official size guide):

  • XS: Bust 81–84 cm · Waist 61–64 cm · Hip 86–89 cm
  • S: Bust 86–89 cm · Waist 66–69 cm · Hip 91–94 cm
  • M: Bust 91–94 cm · Waist 71–74 cm · Hip 96–99 cm
  • L: Bust 97–99 cm · Waist 76–79 cm · Hip 102–104 cm

Model reference: Our model Aimee wears a size XS — her measurements are: Bust 87 cm · Waist 66 cm · Hips 90 cm.

The details:

  • Sweetheart neckline with pleated bodice for flattering structure
  • Feminine ruffle sleeves and softly flared hem for graceful movement
  • Cut-out detail at the waist for definition and a touch of drama
  • Open lace-up back with strappy design for an adjustable, striking rear
  • Concealed back zip closure for a clean silhouette
  • Flowy midi-length skirt, fully lined for comfort and ease
  • Lightweight chiffon-like fabric — soft, breathable, and ideal for warmer occasions

Size + Fit:
Available in sizes XS, S, M, and L. ASTR The Label runs true to size with no stretch in the fabric. Size up if between sizes or if you prefer more room at the bust or waist. The lace-up back allows some flexibility in fit.

Garments are steamed before dispatch but may crease in transit — we recommend a quick steam on the day of your event.

Please do not pin, alter, or adjust garments. Any alterations may result in liability for the item's full replacement value. Questions? WhatsApp us at 079 393 4213.

Not sure about the fit? If your rental arrives and the fit isn't right, WhatsApp us on 079 393 4213 within 4 hours of delivery and we'll issue a store credit to the full value of your rental.

How renting works

Please note, every rental includes a snag and spill insurance which covers you for minor damages (broken zips, small marks etc. however, should a garment need special stain removal, you will be liable for the cost of this additional fee.

How to select my dates:

Please select your rental start date (the preferred date you would like to receive your rental) on the calendar above.

Saturdays + Sundays are greyed out as we don't deliver on weekends.

How long do I keep the garment for?

Our standard rental period is 4 days. If the last day of your rental falls on a weekend or public holiday, we will collect on the next working day.

Shipping & returns

Cut-off time: Orders placed after 1 pm are dispatched the next business day.

We deliver nationwide across South Africa.

See full shipping info here.

Want to try it on?

Style Rotate is Online Only, if you would like to try-on please select the "Try-On" Rental period on the calendar. If the product does not have this open or you would like to try on more than one dress, please WhatsApp us here. Love it? Your try-on fee counts towards your rental — just book within 7 days and it comes straight off the price."

Fit Guarentee

If your rental arrives and the fit isn't right, WhatsApp us on 079 393 4213 within 4 hours of delivery and we'll issue a gift card to the full value of your rental. If we are able to and time and delivery allow, we will organise a replacement dress.

Wear & care

Our pieces are pre-loved and may show light signs of wear.

All rentals include snag and spill insurance covering minor damage (e.g. small marks or broken zips). Specialist stain removal, if required, will be charged separately.

Garments are steamed before dispatch but may crease in transit — we recommend a quick steam on the day of your event.

Please do not pin, alter, or adjust garments. Any alterations may result in liability for the item’s full value.

For questions, contact us on WhatsApp at 079 393 4213.

View full details

How to Use the Calendar 🗓

The calendar shows our real-time availability- here’s how it works 👉

Select your size & your rental duration from the dropdown just above the calendar.

Hover or tap on a weekday to book your rental or check availability. We don’t deliver on weekends, so only weekdays will show as bookable.

Book it in. Your dates will show green if available. on hover, and yellow once selected. Click "rent now" to add to cart.

Your rental is now in your cart, you can checkout and select your shipping options

🚚 We ship and pickup your Rentals nationwide - anywhere in South Africa! (No need to be in Cape Town.)

Simply add your address for delivery at checkout, and select the shipping method that suits you best.