all about us
a word from our co-founders
welcome to style rotate: your new wardrobe rental platform.
we believe renting is the new owning and we aim to redefine your wardrobe, one style rotation at a time. trends are changing faster than ever, while our rate of buying needs to slow down. we believe that by renting items you’re open to endless outfit experiences without harming the planet.
our co-founders, cleo & tash, met in 2013 as interns at a fashion magazine – in a time before international retailers had set up in sa and when ‘fast fashion’ was thought to be a positive thing (the faster, the better).
“being passionate about the future of fashion, as well as empowering women by allowing them to look and feel their absolute best, we’re on a mission to make renting an everyday occurrence for the south african fashion lover”.
we can’t wait for you to join the #SRcommunity.
Faces to the names
Since launching SR in 2019, as founders we have been inspired by our amazing rotators and their willingness to switch up their fashion habits to help the planet.