the fashion industry is in crisis! as the second most polluting industry in the world, our clothing habits are causing serious harm to the planet and our people.

we need to innovate the way we dress in order to put a stop to the cycle of overconsumption and throw-away fashion. style rotate offers you the experience of wearing a new look, without the devastating impact on the planet.

our #SRcommunity is all about lengthening the lifespan of a garment by replacing mindless buying with rotating incredible outfits. 

rent, borrow, share looks. join the movement, ladies.       


some of the ways style rotate is taking our green operations seriously:

our packaging

our garment boxes are made from recycled chipboard and are 100% biodegradable and recyclable. we have proudly partnered with hot ink printers, who adopt carbon neutral printing practices. we reuse our boxes for at least 7 deliveries – so please treat our boxes with care. your rented item will be delivered and collected in the same box. our dresses are delivered in reuseable garment bags that we use again and again, mend and when they are beyond repair they will be recycled. 

responsible dry cleaning

we make use of wet cleaning practices – far more kind to the environment than dry cleaning. depending on the cleaning requirements, we use eco-friendly detergents and outdoor dry most of our garments.

our buying principle

our buying team focuses on sourcing pieces that will last multiple rentals. where possible, we prioritise brands that focus on sustainable manufacturing practices (like reformation, happy x nature – to name a few). we also partner with local designers and small businesses in an effort to move away from large scale fast fashion production.


at the end of a garment’s rental cycle we believe it can live on. we plan to extend the life cycle of our pieces through sample sales and by donating to organisations such as the clothing bank and the princess project.

we are all in this together, right? if you have any suggestions on ways we could operate in a more responsible way – please don’t hesitate to get in touch, we’d love to hear from you.