ASTR The Label
The Primrose Dress
The Primrose Dress
What do these dates mean? +
📅Your start date is the day your rental begins — choose a weekday.
🚚Delivery arrives on the first day of your rental period, freshly steamed.
📦Return is on the last day of your rental, via the prepaid courier bag — no cleaning needed.
🗓️Rental length counts from your start date — e.g. a 4-day rental from Friday runs Fri–Mon.
The details
The details
- Sweetheart neckline with pleated bodice for flattering structure
- Feminine ruffle sleeves and softly flared hem for graceful movement
- Cut-out detail at the waist for definition and a touch of drama
- Open lace-up back with strappy design for an adjustable, striking rear
- Concealed back zip closure for a clean silhouette
- Flowy midi-length skirt, fully lined for comfort and ease
- Lightweight chiffon-like fabric — soft, breathable, and ideal for warmer occasions
- ASTR The Label, USA
Size & fit
Size & fit
Available in sizes XS, S, M, and L. ASTR The Label runs true to size with no stretch in the fabric. Size up if between sizes or if you prefer more room at the bust or waist. The lace-up back allows some flexibility in fit.
Bust: 81–84cm | Waist: 61–64cm | Hip: 86–89cm
Bust: 86–89cm | Waist: 66–69cm | Hip: 91–94cm
Bust: 91–94cm | Waist: 71–74cm | Hip: 96–99cm
Bust: 97–99cm | Waist: 76–79cm | Hip: 102–104cm
Fabric
Fabric
Lace, 100% polyester
How to rent
How to rent
Choose your rental start date on the calendar (the day you'd like your item to arrive) and select a 4-day, 8-day or 16-day rental. Bookings must be placed at least one day in advance, and weekends are greyed out as we don't deliver on Saturdays or Sundays. If your rental ends on a weekend or public holiday, we'll collect on the next working day.
Delivery & returns
Delivery & returns
Delivery and return collection are both pre-booked for you, so there's nothing to arrange. Your rental arrives ready to wear, and when you're done, simply repack it in the same box, garment bag and hanger it came in, attach the return waybill, and have it ready for collection on your final rental day. See full shipping info here.
Fit guarantee
Fit guarantee
Every rental comes with our Fit Guarantee. If your item doesn't fit, notify us within 12 hours of delivery with the security tag still attached, via WhatsApp on 079 393 4213. We'll arrange collection, and once the item is returned and audited, you'll receive either a cash refund or store credit — your choice — less delivery fees and a R150 processing fee.
The item must be returned on the next working day to qualify. Please note that failure to self-return or a failed courier collection will void the Fit Guarantee.
What's covered, and can I cancel?
What's covered, and can I cancel?
Every rental includes snag & spill insurance, covering minor damage like small marks and broken zips (specialist stain removal is charged separately). Plans changed? Cancel 5 or more working days before your start date for a full refund, a reschedule, or a gift card. See our full Cancellation & Flexibility Policy for details.
