ASTR The Label

The Primrose Dress

R 819.00

~~R 3,399.00~~ R 819.00

Taxes included. Shipping calculated at checkout.

Size XS S M L

Rental Length 4 Days 8 Days 16 Days

Pleated sweetheart bodice, soft ruffle sleeves, open lace-up back — The Primrose Dress by ASTR The Label is a flirty, romantic favourite with a modern twist, from R819.

Exclusively available to rent in South Africa through Style Rotate, this floral midi delivers effortless elegance with a playful edge. The fitted bodice and sweetheart neckline create a flattering silhouette, while the ruffle sleeves and waist cut-out add feminine detail and definition. The open lace-up back offers adjustability and a striking rear moment — equally beautiful at a wedding, a garden party, or a sunset dinner with a strappy heel.

Brand: ASTR The Label
Sizes available: XS · S · M · L
Retails new for: R3,399 (excl. duties) · Rent from R819

Measurements (per ASTR The Label official size guide):

XS: Bust 81–84 cm · Waist 61–64 cm · Hip 86–89 cm
S: Bust 86–89 cm · Waist 66–69 cm · Hip 91–94 cm
M: Bust 91–94 cm · Waist 71–74 cm · Hip 96–99 cm
L: Bust 97–99 cm · Waist 76–79 cm · Hip 102–104 cm

Model reference: Our model Aimee wears a size XS — her measurements are: Bust 87 cm · Waist 66 cm · Hips 90 cm.

The details:

Sweetheart neckline with pleated bodice for flattering structure
Feminine ruffle sleeves and softly flared hem for graceful movement
Cut-out detail at the waist for definition and a touch of drama
Open lace-up back with strappy design for an adjustable, striking rear
Concealed back zip closure for a clean silhouette
Flowy midi-length skirt, fully lined for comfort and ease
Lightweight chiffon-like fabric — soft, breathable, and ideal for warmer occasions

Size + Fit:
Available in sizes XS, S, M, and L. ASTR The Label runs true to size with no stretch in the fabric. Size up if between sizes or if you prefer more room at the bust or waist. The lace-up back allows some flexibility in fit.

Garments are steamed before dispatch but may crease in transit — we recommend a quick steam on the day of your event.

Please do not pin, alter, or adjust garments. Any alterations may result in liability for the item's full replacement value. Questions? WhatsApp us at 079 393 4213.

Not sure about the fit? If your rental arrives and the fit isn't right, WhatsApp us on 079 393 4213 within 4 hours of delivery and we'll issue a store credit to the full value of your rental.

What if it doesn't fit?

Every rental comes with our Fit Guarantee. If your item doesn't fit, notify us within 12 hours of delivery with the security tag still attached, via WhatsApp on 079 393 4213 or email cole@stylerotate.com. We'll arrange collection, and once the item is returned and audited, you'll receive a cash refund, less delivery fees.

How To Rent

Choose your rental start date on the calendar (the day you'd like your item to arrive) and select a 4-day, 8-day or 16-day rental. Bookings must be placed at least one day in advance, and weekends are greyed out as we don't deliver on Saturdays or Sundays. If your rental ends on a weekend or public holiday, we'll collect on the next working day.

How do delivery and returns work?

Delivery and return collection are both pre-booked for you, so there's nothing to arrange. Your rental arrives ready to wear, and when you're done, simply repack it in the same box, garment bag and hanger it came in, attach the return waybill, and have it ready for collection on your final rental day. See full shipping info here.

What's covered, and can I cancel?

Every rental includes snag & spill insurance, covering minor damage like small marks and broken zips (specialist stain removal is charged separately). Plans changed? Cancel 5 or more working days before your start date for a full refund, a reschedule, or a gift card. See our full Cancellation & Flexibility Policy for details.

View full details

How to Use the Calendar 🗓

The calendar shows our real-time availability- here’s how it works 👉

Select your size & your rental duration from the dropdown just above the calendar.

Hover or tap on a weekday to book your rental or check availability. We don’t deliver on weekends, so only weekdays will show as bookable.

Book it in. Your dates will show green if available. on hover, and yellow once selected. Click "rent now" to add to cart.

Your rental is now in your cart, you can checkout and select your shipping options

🚚 We ship and pickup your Rentals nationwide - anywhere in South Africa! (No need to be in Cape Town.)

Simply add your address for delivery at checkout, and select the shipping method that suits you best.