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ASTR The Label

The Primrose Dress

The Primrose Dress

R 819.00
R 3,399.00 R 819.00
Taxes included. Shipping calculated at checkout.
Size
Rental Length

Exclusive to Style Rotate in South Africa – part of our curated partnership with standout global labels.

The Primrose Dress by ASTR The Label is a flirty, romantic favourite with a modern twist. With its pleated bodice, soft ruffle sleeves, and statement open back, this dress is the perfect balance of elegance and edge. Ideal for weddings, spring soirées, or sunset dinners with a strappy heel.

Brand: ASTR The Label
Retails New For: R3,399 (Excl. Duties)

It’s all in the details:

  • Sweetheart neckline with pleated bodice for flattering structure
  • Feminine ruffle sleeves and softly flared hem for movement
  • Cut-out detail at the waist adds definition and a touch of drama
  • Open lace-up back with strappy design for an adjustable fit
  • Concealed back zip closure for a clean silhouette
  • Flowy midi-length skirt with full lining for comfort and ease
  • Crafted in lightweight chiffon-like fabric, soft, breathable, and ideal for warmer days
  • Designed to transition effortlessly from day to evening

Size + Fit:
We’re renting this dress in sizes XS, S, M, and L. The fitted bodice with lace-up back allows for some flexibility in fit. Runs true to size, with no stretch, size up if between sizes or if you prefer more room at the bust or waist.

Model pictured first, Aimee, wears a size XS in this dress and her measurements are: 
Bust: 87cm | Waist: 66cm | Hips: 90cm 

Available to Buy:
Fallen for the Primrose? This dress is available for purchase.
Email resale@stylerotate.com to enquire.

How renting works

Please note, every rental includes a snag and spill insurance which covers you for minor damages (broken zips, small marks etc. however, should a garment need special stain removal, you will be liable for the cost of this additional fee.

How to select my dates:

Please select your rental start date (the preferred date you would like to receive your rental) on the calendar above.

Saturdays + Sundays are greyed out as we don't deliver on weekends.

How long do I keep the garment for?

Our standard rental period is 4 days. If the last day of your rental falls on a weekend or public holiday, we will collect on the next working day.

Shipping & returns

Cut-off time: Orders placed after 1 pm are dispatched the next business day.

We deliver nationwide across South Africa.

See full shipping info here.

Want to try it on?

At home try-ons, coming soon.

Wear & care

Our pieces are pre-loved and may show light signs of wear.

All rentals include snag and spill insurance covering minor damage (e.g. small marks or broken zips). Specialist stain removal, if required, will be charged separately.

Garments are steamed before dispatch but may crease in transit — we recommend a quick steam on the day of your event.

Please do not pin, alter, or adjust garments. Any alterations may result in liability for the item’s full value.

For questions, contact us on WhatsApp at 079 393 4213.

View full details

How to Use the Calendar 🗓

The calendar shows our real-time availability- here’s how it works 👉

Select your size & your rental duration from the dropdown just above the calendar.

Hover or tap on a weekday to book your rental or check availability. We don’t deliver on weekends, so only weekdays will show as bookable.

Book it in. Your dates will show green if available. on hover, and yellow once selected. Click "rent now" to add to cart.

Your rental is now in your cart, you can checkout and select your shipping options

🚚 We ship and pickup your Rentals nationwide - anywhere in South Africa! (No need to be in Cape Town.)

Simply add your address for delivery at checkout, and select the shipping method that suits you best.