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ASTR The Label

The Primrose Dress

The Primrose Dress

R 819.00
R 3,399.00 R 819.00
Taxes included. Shipping calculated at checkout.
Size
Rental Length

Exclusive to Style Rotate in South Africa – part of our curated partnership with standout global labels.

The Primrose Dress by ASTR The Label is a flirty, romantic favourite with a modern twist. With its pleated bodice, soft ruffle sleeves, and statement open back, this dress is the perfect balance of elegance and edge. Ideal for weddings, spring soirées, or sunset dinners with a strappy heel.

Brand: ASTR The Label
Retails New For: R3,399 (Excl. Duties)

It’s all in the details:

  • Sweetheart neckline with pleated bodice for flattering structure
  • Feminine ruffle sleeves and softly flared hem for movement
  • Cut-out detail at the waist adds definition and a touch of drama
  • Open lace-up back with strappy design for an adjustable fit
  • Concealed back zip closure for a clean silhouette
  • Flowy midi-length skirt with full lining for comfort and ease
  • Crafted in lightweight chiffon-like fabric, soft, breathable, and ideal for warmer days
  • Designed to transition effortlessly from day to evening

Size + Fit:
We’re renting this dress in sizes XS, S, M, and L. The fitted bodice with lace-up back allows for some flexibility in fit. Runs true to size, with no stretch, size up if between sizes or if you prefer more room at the bust or waist.

Available to Buy:
Fallen for the Primrose? This dress is available for purchase.
Email resale@stylerotate.com to enquire.

How renting works

please note, every rental includes a snag and spill insurance which covers you for minor damages (broken zips, small marks etc. however, should a garment need special stain removal, you will be liable for the cost of this additional fee.

How to select my dates:

Please select your rental start date (the date you would like to receive or collect your rental) on the calendar above.

Saturdays + Sundays are greyed out as we don't deliver on weekends.

How long do I keep the garment for?

Our standard rental period is 4 days. If the last day of your rental falls on a weekend or public holiday, we will collect on the next working day.

for longer term rentals: please email lerato@stylerotate.com to enquire.

Shipping & returns

Cut-off time: Orders placed after 1 pm are dispatched the next business day.

We deliver nationwide across South Africa.

Main City Centres: Delivery in 2–3 business days.
Outlying Centres: Delivery in 2–4 business days.

Want to try it on?

Visit our showroom:

No appointment needed

Thurs: 10am-18:00
Friday: 10am-18:00
Saturday: 10am-15:00

Wear & care

our items have been enjoyed by our community and are not brand new, at times they show signs of being loved

please note, every rental includes a snag and spill insurance which covers you for minor damages (broken zips, small marks etc. however, should a garment need special stain removal, you will be liable for the cost of this additional fee.

please note: garments are steamed before going out to customers however they often do get creased in the delivery process, we recommend giving them a quick steam on the day of your event. 

please do not pin your rentals or make any adjustments or alterations, our items need to be enjoyed by rotators after you. you may be liable for the value of the item should this occur.

if you have any further questions regarding this product, please message us on our whatsapp line on 079 393 4213.

View full details

How to Use the Calendar 🗓

The calendar shows our real-time availability- here’s how it works 👉

Select your size & your rental duration from the dropdown just above the calendar.

Hover or tap on a weekday to book your rental or check availability. We don’t deliver on weekends, so only weekdays will show as bookable.

Book it in. Your dates will show green if available. on hover, and yellow once selected. Click "rent now" to add to cart.

Your rental is now in your cart, you can checkout and select your shipping options (self-collection is only available from our CPT showroom)

🚚 We ship and pickup your Rentals nationwide - anywhere in South Africa! (No need to be in Cape Town.)

Simply add your address for delivery at checkout, and we will sort out the rest!

  • Self-collect + Return (CPT Rotators only)

    If you would prefer to collect your rental youself, please select "Pick-up and try-on" at checkout. You can collect any time on your rental start date between 9am-5pm. Please return your rental on the following Monday (or 4th day of your rental period) before 1pm.

  • Shipping Infomation

    We ship nationwide. Our standard processing time is 48 hours, so please place your orders by Wednesday to receive your rental on Friday. Please select shipping at checkout, this includes delivery + collection at the end of your rental period.