Skip to product information
1 of 9

Aje

The Etta Gown

The Etta Gown

Regular price R 2,499.00
Regular price R 15,000.00 Sale price R 2,499.00
Taxes included. Shipping calculated at checkout.
Size
Rental Length

Vibrant magenta, sculptural bodice, voluminous gathered skirt — The Etta Gown by Aje is a bold statement of modern artistry and feminine power, from R2,499.

Crafted in Aje's signature architectural approach, The Etta captivates with its cinched waist, dramatic volume, and impeccable structure. The rich magenta hue adds a vibrant, unapologetic presence, while the fluid, floor-grazing skirt creates effortless movement and presence. Whether worn to a black-tie event, formal wedding, or a standout red-carpet moment, The Etta commands attention without trying.

Brand: Aje
Size available: Size 8
Retails new for: R15,000 (excl. duties) 
Rent from R2,499

Measurements (Size 8/S, per Aje):
Bust 82.5–87.5 cm · Waist 65.5–70.5 cm · Hips 91.5–96.5 cm

The details:

  • Striking magenta tone that commands attention while remaining timelessly elegant
  • Sculpted bodice with signature Aje detailing for a flattering, contoured fit
  • Full, gathered skirt creating a dramatic yet fluid silhouette
  • Cinched waist to accentuate the figure and define proportions
  • Floor-grazing length offering graceful movement and dramatic presence
  • Exquisite craftsmanship in a lightweight yet structured fabric blend
  • Perfect for high-glamour occasions where confidence and style take centre stage

Size + Fit:
Available in size 8. Aje runs structured and slim-cut with minimal stretch — if you are between sizes or have a fuller bust, sizing up is recommended. Designed with a fitted bodice and voluminous skirt to enhance natural curves and balance proportions. Ankle length on taller frames, floor length on shorter.

Garments are steamed before dispatch but may crease in transit — we recommend a quick steam on the day of your event.

Please do not pin, alter, or adjust garments. Any alterations may result in liability for the item's full replacement value. Questions? WhatsApp us at 079 393 4213.

How renting works

Please note, every rental includes a snag and spill insurance which covers you for minor damages (broken zips, small marks etc. however, should a garment need special stain removal, you will be liable for the cost of this additional fee.

How to select my dates:

Please select your rental start date (the preferred date you would like to receive your rental) on the calendar above.

Saturdays + Sundays are greyed out as we don't deliver on weekends.

How long do I keep the garment for?

Our standard rental period is 4 days. If the last day of your rental falls on a weekend or public holiday, we will collect on the next working day.

Shipping & returns

Cut-off time: Orders placed after 1 pm are dispatched the next business day.

We deliver nationwide across South Africa.

See full shipping info here.

Want to try it on?

Style Rotate is Online Only, if you would like to try-on please select the "Try-On" Rental period on the calendar. If the product does not have this open or you would like to try on more than one dress, please WhatsApp us here. Love it? Your try-on fee counts towards your rental — just book within 7 days and it comes straight off the price."

Fit Guarentee

If your rental arrives and the fit isn't right, WhatsApp us on 079 393 4213 within 4 hours of delivery and we'll issue a gift card to the full value of your rental. If we are able to and time and delivery allow, we will organise a replacement dress.

Wear & care

Our pieces are pre-loved and may show light signs of wear.

All rentals include snag and spill insurance covering minor damage (e.g. small marks or broken zips). Specialist stain removal, if required, will be charged separately.

Garments are steamed before dispatch but may crease in transit — we recommend a quick steam on the day of your event.

Please do not pin, alter, or adjust garments. Any alterations may result in liability for the item’s full value.

For questions, contact us on WhatsApp at 079 393 4213.

View full details

How to Use the Calendar 🗓

The calendar shows our real-time availability- here’s how it works 👉

Select your size & your rental duration from the dropdown just above the calendar.

Hover or tap on a weekday to book your rental or check availability. We don’t deliver on weekends, so only weekdays will show as bookable.

Book it in. Your dates will show green if available. on hover, and yellow once selected. Click "rent now" to add to cart.

Your rental is now in your cart, you can checkout and select your shipping options

🚚 We ship and pickup your Rentals nationwide - anywhere in South Africa! (No need to be in Cape Town.)

Simply add your address for delivery at checkout, and select the shipping method that suits you best.