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Aje

The Etta Gown

The Etta Gown

Regular price R 2,499.00
Regular price R 15,000.00 Sale price R 2,499.00
Taxes included. Shipping calculated at checkout.
Size
Rental Length

Vibrant magenta, sculptural bodice, voluminous gathered skirt — The Etta Gown by Aje is a bold statement of modern artistry and feminine power, from R2,499.

Crafted in Aje's signature architectural approach, The Etta captivates with its cinched waist, dramatic volume, and impeccable structure. The rich magenta hue adds a vibrant, unapologetic presence, while the fluid, floor-grazing skirt creates effortless movement and presence. Whether worn to a black-tie event, formal wedding, or a standout red-carpet moment, The Etta commands attention without trying.

Brand: Aje
Size available: Size 8
Retails new for: R15,000 (excl. duties) 
Rent from R2,499

Measurements (Size 8/S, per Aje):
Bust 82.5–87.5 cm · Waist 65.5–70.5 cm · Hips 91.5–96.5 cm

The details:

  • Striking magenta tone that commands attention while remaining timelessly elegant
  • Sculpted bodice with signature Aje detailing for a flattering, contoured fit
  • Full, gathered skirt creating a dramatic yet fluid silhouette
  • Cinched waist to accentuate the figure and define proportions
  • Floor-grazing length offering graceful movement and dramatic presence
  • Exquisite craftsmanship in a lightweight yet structured fabric blend
  • Perfect for high-glamour occasions where confidence and style take centre stage

Size + Fit:
Available in size 8. Aje runs structured and slim-cut with minimal stretch — if you are between sizes or have a fuller bust, sizing up is recommended. Designed with a fitted bodice and voluminous skirt to enhance natural curves and balance proportions. Ankle length on taller frames, floor length on shorter.

Garments are steamed before dispatch but may crease in transit — we recommend a quick steam on the day of your event.

Please do not pin, alter, or adjust garments. Any alterations may result in liability for the item's full replacement value. Questions? WhatsApp us at 079 393 4213.

What if it doesn't fit?

Every rental comes with our Fit Guarantee. If your item doesn't fit, notify us within 12 hours of delivery with the security tag still attached, via WhatsApp on 079 393 4213 or email cole@stylerotate.com. We'll arrange collection, and once the item is returned and audited, you'll receive a cash refund, less delivery fees.

How To Rent

Choose your rental start date on the calendar (the day you'd like your item to arrive) and select a 4-day, 8-day or 16-day rental. Bookings must be placed at least one day in advance, and weekends are greyed out as we don't deliver on Saturdays or Sundays. If your rental ends on a weekend or public holiday, we'll collect on the next working day.

How do delivery and returns work?

Delivery and return collection are both pre-booked for you, so there's nothing to arrange. Your rental arrives ready to wear, and when you're done, simply repack it in the same box, garment bag and hanger it came in, attach the return waybill, and have it ready for collection on your final rental day. See full shipping info here.

What's covered, and can I cancel?

Every rental includes snag & spill insurance, covering minor damage like small marks and broken zips (specialist stain removal is charged separately). Plans changed? Cancel 5 or more working days before your start date for a full refund, a reschedule, or a gift card. See our full Cancellation & Flexibility Policy for details.

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How to Use the Calendar 🗓

The calendar shows our real-time availability- here’s how it works 👉

Select your size & your rental duration from the dropdown just above the calendar.

Hover or tap on a weekday to book your rental or check availability. We don’t deliver on weekends, so only weekdays will show as bookable.

Book it in. Your dates will show green if available. on hover, and yellow once selected. Click "rent now" to add to cart.

Your rental is now in your cart, you can checkout and select your shipping options

🚚 We ship and pickup your Rentals nationwide - anywhere in South Africa! (No need to be in Cape Town.)

Simply add your address for delivery at checkout, and select the shipping method that suits you best.