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ASTR The Label

The Daytona Dress

The Daytona Dress

R 819.00
R 3,399.00 R 819.00
Taxes included. Shipping calculated at checkout.
Size
Rental Length

Pleated lilac floral, delicate front cut-outs, adjustable spaghetti straps — The Daytona Dress by ASTR The Label is a refined staple with romantic flair, from R819.

Exclusively available to rent in South Africa through Style Rotate, the Daytona captures modern femininity with a whisper of bohemian charm. Soft lilac floral motifs run through an all-over pleated construction that drapes beautifully, while front ruched cut-outs with a tie-up detail add subtle intrigue. Adjustable straps and a fully lined interior ensure all-day comfort and ease. Perfect for garden weddings, cocktail soirées, or styled down with sandals and a denim jacket for daytime elegance.

Brand: ASTR The Label
Sizes available: XS · S · M · L
Retails new for: R3,399 (excl. duties) · Rent from R819

Measurements (per ASTR The Label official size guide):

  • XS: Bust 81–84 cm · Waist 61–64 cm · Hip 86–89 cm
  • S: Bust 86–89 cm · Waist 66–69 cm · Hip 91–94 cm
  • M: Bust 91–94 cm · Waist 71–74 cm · Hip 96–99 cm
  • L: Bust 97–99 cm · Waist 76–79 cm · Hip 102–104 cm

The details:

  • All-over pleated construction in a soft lilac floral print for graceful, flowing movement
  • Front ruched cut-outs at the bodice with tie-up detail for subtle intrigue
  • Delicate adjustable spaghetti straps for a personalised, secure fit
  • Concealed back zip closure for a clean, seamless finish
  • Fully lined for comfort and modesty
  • Flowy maxi to midi length depending on height
  • Lightweight and breathable — ideal for warm weather or layered evening looks

Size + Fit:
Available in sizes XS, S, M, and L. The pleated design and adjustable straps offer flexibility in fit. Runs true to size with no stretch — size up if between sizes or if you prefer a more relaxed feel around the bust or waist.

Garments are steamed before dispatch but may crease in transit — we recommend a quick steam on the day of your event.

Please do not pin, alter, or adjust garments. Any alterations may result in liability for the item's full replacement value. Questions? WhatsApp us at 079 393 4213.

Not sure about the fit? If your rental arrives and the fit isn't right, WhatsApp us on 079 393 4213 within 4 hours of delivery and we'll issue a store credit to the full value of your rental.

How renting works

Please note, every rental includes a snag and spill insurance which covers you for minor damages (broken zips, small marks etc. however, should a garment need special stain removal, you will be liable for the cost of this additional fee.

How to select my dates:

Please select your rental start date (the preferred date you would like to receive your rental) on the calendar above.

Saturdays + Sundays are greyed out as we don't deliver on weekends.

How long do I keep the garment for?

Our standard rental period is 4 days. If the last day of your rental falls on a weekend or public holiday, we will collect on the next working day.

Shipping & returns

Cut-off time: Orders placed after 1 pm are dispatched the next business day.

We deliver nationwide across South Africa.

See full shipping info here.

Want to try it on?

Style Rotate is Online Only, if you would like to try-on please select the "Try-On" Rental period on the calendar. If the product does not have this open or you would like to try on more than one dress, please WhatsApp us here. Love it? Your try-on fee counts towards your rental — just book within 7 days and it comes straight off the price."

Fit Guarentee

If your rental arrives and the fit isn't right, WhatsApp us on 079 393 4213 within 4 hours of delivery and we'll issue a gift card to the full value of your rental. If we are able to and time and delivery allow, we will organise a replacement dress.

Wear & care

Our pieces are pre-loved and may show light signs of wear.

All rentals include snag and spill insurance covering minor damage (e.g. small marks or broken zips). Specialist stain removal, if required, will be charged separately.

Garments are steamed before dispatch but may crease in transit — we recommend a quick steam on the day of your event.

Please do not pin, alter, or adjust garments. Any alterations may result in liability for the item’s full value.

For questions, contact us on WhatsApp at 079 393 4213.

View full details

How to Use the Calendar 🗓

The calendar shows our real-time availability- here’s how it works 👉

Select your size & your rental duration from the dropdown just above the calendar.

Hover or tap on a weekday to book your rental or check availability. We don’t deliver on weekends, so only weekdays will show as bookable.

Book it in. Your dates will show green if available. on hover, and yellow once selected. Click "rent now" to add to cart.

Your rental is now in your cart, you can checkout and select your shipping options

🚚 We ship and pickup your Rentals nationwide - anywhere in South Africa! (No need to be in Cape Town.)

Simply add your address for delivery at checkout, and select the shipping method that suits you best.